I looked at EVERY Password Manager in the App Store before narrowing it down to five choices based on features, personal preferences and reviews. Price was not a consideration.
I selected this one as the best, and the app itself is superb and highly recommended. I am very happy with it.
This app is simple to use.
The backup to your computer requires a special, manual transfer of the phone backup files to your computer.
Password backups are not backed up to iCloud or to iTunes without going through this special process. The app explicitly states how to back up this apps files using the manual process.
The developers take user suggestions seriously and have included new features based on user input. They react to technical questions very quickly, with relevant information to solve any issue you may have.
A User Guide has been added to the website, which is a much improved version of the helpful guide within the app.
My criticism is minor:
Previously, for your longer titles, there was no way to see the entire title. Only the first few words were visible. This was addressed by the great proactive developers by finally fitting all of the words into the space allocated for the password titles. They improved the app by giving me what I requested - the entire title can now be viewed - but now I cant read the longest password titles because the letters are too small. Is this was is meant by the Law of Unintended Consequences? (Insert smiley face here if you are into that sort of thing)